The Most Powerful Brand in the World ~ Ian Lai

  • How many of you loves branded goods?
  • Do you have a favourite brand?
  • Do you think by owning or wearing branded goods make you superior?

In this article, I will reveal to you the BRAND that I think is the Most Powerful of all – a BRAND that can make you look good, feel good and will elevate your lives to the next level.

Everyday, we are being exposed to more than 3,000 BRANDS. Therefore it’s important for a brand to stay in consumers’ minds to have a strong impact.

So what is a BRAND to you? Is it a logo, a tagline, or a mascot? It’s actually all of these components and much more. A BRAND is an overall experience you get from a product, a service, or a company. It’s a promise to deliver the same unique features, over and over again.

Branding is all about being ‘Top-Of-Mind’


That means to be remembered as the leader within a segment. Or in another words – when you think about a product, you think about a BRAND; or when you think about a BRAND, you think about what the BRAND represents. For example: when you think about soft drink, the first few names would be Coca-Cola, Pepsi, 7-up, etc.

Today, branding has evolved. It’s no longer for products or corporations only. It has become personal as well.

The personal branding concept was first adapted by influential figures from Politics, Show Business, Sports, Religions, and now in the corporate world as well. As some of the most prominent CEOs in the business world have come out to be under the spotlight – to become the faces of their brands, and to convey all the brand values in a more effective way. For example: Steve Jobs = Apple = Innovation.


Ladies & gentlemen, all of you have the potential to become a SUPERSTAR within your own industry. Because the most powerful BRAND in the world is a BRAND called YOU®. If you begin to realize all your potentials and become an ICON in your own field.

Therefore look no further, unleash the SUPERSTAR potential within to pursue your ultimate goals. Remember, stay true to your dreams. You don’t need to become the next Nelson Mandela or the next Lady Gaga. You are supposed to become a much better YOU®, a more powerful YOU®, the most unique YOU®.

Be ICONIC. Be BRANDED. Make yourself the ‘Most Powerful Brand’ in the world.




Ian Lai | Brandingprenuer • Trainer




T  +603 7717 4922

Ian Lai is the Brandingpreneur from BrandtalksAsia. His passion is to assist companies and individuals to discover their WOW factors towards becoming a Brand. Please contact him at for consultation on Personal & Corporate Branding.

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